Lacy Hendricks ClearLead Digital SEO Expert | Speaker 2026

Lacy Hendricks is the COO of ClearLead Digital, where she helps property managers understand how search works and how AI is shaping the way people find services online. Her background covers years in property management, real estate, tech, and governmental affairs. That mix gives her a steady view of how local markets move and how property management companies can earn real visibility with search strategies.

Lacy began her real estate career in 2014 at Hendricks Property Management. She became a licensed agent, then a broker, and stepped into leadership roles inside her local NARPM chapter. She has served on multiple governmental affairs committees, supported housing initiatives, and leads the San Antonio NARPM Chapter as President.

Lacy is SEOSpace Certified and uses that training to help property management companies fix site issues, improve content structure, and create pages that search engines understand. She has optimized sites on Squarespace, WordPress, HighLevel, Wix, and custom platforms. Her approach is grounded in real-world experience and focused on giving companies simple ways to bring in steady, qualified traffic.

Lacy has helped PM teams improve rankings, fix technical gaps, and create content that people want to read. She has also worked on digital strategy for political candidates and published authors, giving her a wide view of search behavior. She explains SEO in a way that makes sense, helping teams understand what works, what doesn’t, and how to build systems that last.

Her earlier roles included tech support at Facebook and managing data and marketing operations for an investment firm. Those experiences shaped her approach to clarity, communication, and user experience. Today, Lacy helps property management companies build trust online, grow traffic, and attract clients who are ready to act. She believes real search success comes from understanding people and giving them a clear path to the right company.